Chison Hair

With the development of society, people's work pressure is gradually increasing, and the problem of hair loss has become an unspeakable hidden problem that many people face. In real life, regardless of men and women, hair loss will seriously affect one's own image and cause a series of psychological problems. There is news that the number of hair loss population in my country continues to grow, and the population of hair loss is gradually becoming younger. In this context, the "hair loss economy" is showing an increasing trend.

In the "hair loss economy", wigs made from real human hair, textile materials, chemical fiber materials and other raw materials are favored by the public for their convenience. Statistics show that the market size of our country's wig products industry has maintained a continuous growth trend in recent years, rising from 1.94 billion yuan in 2018 to 5.76 billion yuan in 2021. In addition to making up for hair defects, it is also used in hairdressing teaching and film and television performing arts. It is expected that this data will become  greater in the future.

The huge demand has promoted the vigorous development of our country's wig industry, and domestic related enterprises continue to advance. At present, relevant companies in the domestic wig industry can provide consumers with professional wigs in order to meet the diverse needs of consumers. Toupee is an obvious example. Toupee is formulated around wigs, and provides users with customized and differentiated services based on the combination of "online + offline", so that every user has a good and comfortable service experience.

It is reported that toupee was founded in 2006, mainly to provide personalized high-end wig customization services for men and women with hair loss . The number one brand in chain stores in the customized wig category, with annual sales of more than 300 million yuan. Since its inception, from a single offline hairdressing business to online and offline interoperability, it has basically formed the basis of the full link of wig customization services, and has also brought a convenient experience for consumers.